Dajana Barbić is an Associate Professor in the Department of Finance at the Faculty of Economics and Business, University of Zagreb. She graduated in 2008 from the Faculty of Economics, Zagreb, with a major in Finance. During her studies, she participated in the “Economics and Business International Programme.” In 2011, she earned the title of university specialist in the SPDS program “Management of Financial Institutions” from the same faculty, and in 2014, she defended her doctoral thesis titled “Linking the concept of financial literacy with the successfulness in managing personal finances” (mentor: Prof. Dr. Marijana Ivanov). Since 2008, she has worked as a research assistant on the MZOŠ project “Models of Market Financing for Public Interest Purposes,” and in 2021, she was appointed Associate Professor in the Department of Finance at the Faculty of Economics in Zagreb.

At the Faculty of Economics, she teaches Public Finance, Personal Finance, and Local Finance in the undergraduate university program; Public Finance and Monetary Policy in the BDIB program; The Tax System of Croatia and Personal Finance in the undergraduate professional program; and Fundamentals of Regulation in the graduate professional program. She is also the course leader for The Tax System of Croatia in the professional program.

Between 2004 and 2008, she was awarded three Dean’s Awards and a scholarship from the City of Zagreb for outstanding academic achievement. In 2008, she received the Rector’s Award for her paper, “Comparative Analysis of Venture Capital Funds in Central and Eastern Europe and Croatia.” In 2019, she received the Dr. Pero Jurković Award for her scientific paper “Measuring Responsible Financial Consumption Behavior” in the field of finance. Additionally, she was awarded the Zagreb Stock Exchange Award in 2019 for her exceptional contribution to capital market education through the professional project “Finance for Everyone.”

As part of the ERASMUS project, she participated in professional visits to the Vienna University of Economics and Business and Università del Salento in Lecce in 2013 and 2014. She regularly attends research workshops and has published a significant number of scientific and professional papers, either independently or in collaboration. She actively participates in domestic and international scientific conferences and has reviewed a substantial number of scientific and professional papers. She has also mentored numerous seminar papers, final papers, and graduate theses.

She is actively involved in financial education programs. She is the author of the high school textbook on personal finance “My Money, My Future,” the university textbook “Financial Literacy and Responsible Consumption in Everyday Life,” the university textbook “Basics of Tax Literacy,” the university manual “Tax System of the Republic of Croatia: Tax and Accounting Aspects,” the scientific book “Financial Socialization of Children: Using Education to Encourage Lifetime Saving,” and the guide “Smart with Your Money: A Guide to Personal Finance for Citizens.”

She is the organizer and chair of the Program Committee for the Regional Financial Literacy Conference and Financial Literacy Week. She is a member of the Operational Working Group for Financial Literacy at the Ministry of Finance, the Scientific Society of Economists, and the Operational Research Society. She is also a member of the Supervisory Board of Croatian Radio and Television. She is fluent in English and has passive knowledge of Spanish and Italian.